Discover Fashion

Since Moda Operandi is, after all, the platform for fashion discovery, I want to start by stating the following: Moda Operandi is the only online site that provides straight off the catwalk pre-ordering. This implies that as buyers, we can ensure that we genuinely own the highly sought-after, prized, and ultra-trendy items that everyone wants to wear in the upcoming season. This is a very clever and fun way to shop, but you have to be sure of what’s going to be “hot” the following season and, most importantly, you have to have the patience to wait for it to arrive because it’s not a next-day delivery situation. Your next season’s person will reach you, but not until right before the launch of the newest collections…

Through Moda Operandi’s numerous “Trunkshows,” you can get the best pieces for the upcoming season before anybody else. These trunk shows normally occur for the brands that don’t present at fashion week shortly after the new collections hit the catwalk or when their new season lookbooks are released.

Pre-ordering the newest collections is only one feature that clearly sets Moda Operandi apart from most other online merchants. Another is the enormous selection of designers that can be purchased. Moda Operandi carries the most exciting and well-liked new and rising designers of the time, and you can find items there that other online merchants don’t carry.

Alessandra Rich and Michael Lo Sordo are a nice example of a designer I already knew and loved and was able to pre-order right off the catwalk, as well as a designer I didn’t know existed but fell in love with right away when I saw their new lookbook.

The blend of traditional designers with a modern twist—naughty but nice—has always appealed to me. Alessandra Rich does excellent evening clothing, as well as knits and accessories. Below is a small sample of some of her Spring/Summer 2020 collection’s greatest looks.